This module covers the essentials of business research for management students. It
includes coverage of the increasing role of knowledge management as well as how
to conduct information-gathering activities more effectively in a rapidly changing
business environment. As the main example for business research the lecture focuses
on the marketing environment.
Some of the topics covered are:
- The Research Process
- Determine Research Design
- Data-Collection Methods and Forms
- Sample Design and Sample Size
- Data Analysis and Interpretation
- Reporting and presenting Research